Pact Coffee

Another project that I have focussed on this year was the Pact Coffee competition brief. The challenge was to create Point of Sale (POS) exciting, attractive and disruptive to be permanent at customers’ venues, that allows the brand to increase customer loyalty and to make their places more enjoyable with a different Point Of Sale/decoration. The challenge was to embody the brand, product quality, ethics and at source farmer stories. I wanted to show that the farm is the centre of the company and every worker is extremely important. I wanted the consumer to remember that every sip of coffee they take is sourced ethically by great people.