One of the projects that I have undertaken this year was the Edgard & Cooper competition. The creative challenge was to drive brand awareness, reach cat food shoppers (and their feline friends) in an engaging and meaningful way. My idea was to create a competition that could be presented in a small free box that could be displayed at point of sale in stores or even posted through the doors of old and new clients. The box would contain a free cat food sample to attract new customers. Upon opening the box, the customer would be greeted with a leaflet explaining how the brand is naturally nutritious, better for the planet and give back to animals. The next page would reveal the competition challenge, followed by Kitty-Cat challenge cards, encouraging the reader to take part in it in a chance to win one month supply of cat food. The competition would take place on Instagram.
